Heat Maps and Usability... 1

Posted by Steve Longdo Wed, 16 Aug 2006 21:44:00 GMT

I must confess I'd heard the term "heat map" in conjunction with user interaction a while ago, but never bothered to look into them in more detail. Usability pioneer Jakob Nielsen has examples and a definiton in this article.

Nielsen's heat maps track human eye movement across a web page. Today I ran across this magnificent posting. It demonstrates a "heat map", and also provides MIT licensed open source code to generate them. These "heat maps" are actually "click maps", but in some ways these are even more relevant than where a web site visitor looks.
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  1. David Pardo about 11 hours later:
    Thank you so much for your kind words. I hope it's useful.
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