Stuffed Cabbage...

Steve Longdo — Wed, 17 Jan 2007 05:17:00 +0000

Here is a product marketing disaster in the making. Who is the target market for the “Stuffed Cabbage Meal”?

I associate cabbage with the diet of “older people”, we will say people born before 1950, another group that might like cabbage could be Vegetarian and Vegan diet/lifestyle-choosers. The problem with this theory is the “Stuffed” in name of the dish refers to a meat stuffing. The box does not describe or specify what kind of meat this might be, but we’ll assume that it makes unpalatable for the Veggie crowd. I think most people born before 1950 would just assume boil their own cabbage versus pay for a frozen dinner version. Assuming that was the target audience, looks like it is a complete miss. So who does the packaging sell to? Slick graphics with soothing colors, comforting fonts, and a very questionable, unappetizing shot of the entree.

I wonder what other variety of Lean Cuisine was rejected in favor of this unsellable pablum?

Musings of a Trained Monkey: Stuffed Cabbage...

Stuffed Cabbage...